It is simple. Take it outside. The insidious rise of 'vaping' as the acceptable face of smoking is astounding. It should be a regulated stepping stone that helps addicts to give up smoking, not a new billion dollar industry that creeps its way in to society, becoming seen as 'normal' or 'cutting edge', designed to snare a new, younger market for profit. Insidious. In the UK, vaping should be subject to the same advertising rules as smoking, the same taxation measures and pushed to the same outside areas as smoking.
Instead, we are served loads of 'sexy' adverts on TV, the portrayal of this habitual need to draw noxious chemicals in to your lungs as 'cool' and 'modern'. These 'lifestyle' ads should be banned.
